Priyanka Nair

Decoding modern-day advertising briefs–what works and what doesn't

They aren't exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing ads of other brands. The question is: Who is laughing?

Creators and influencers on the internet are making chess more accessible and fun for younger people. Is the chess fever here to stay?

Making everyday food products that have a short shelf life without preservatives has been at the centre of every iD product. Now the brand is innovating and expanding. Gandhi tells us how

A market listing puts newer brands squarely in the public eye, helps them reach out to a wider consumer base and garner instant trust

In an exclusive chat with Storyboard, Srikanth Pinninti, executive vice president —marketing, Practo, shares the company’s goals for its new campaign as it expands into the secondary care market

Brands remix old ideas and use nostalgia as a marketing tactic to stay relevant. But there are rules if you want to go retro

Branding experts call on brands, broadcasters and the games’ organisers to fuel popularity of para-games and para-athletes

When Simone Biles and Ben Stokes took mental health breaks, several brands stepped up to speak up about mental health. However, sustained conversation, with conviction and action, remains missing

Advertising agencies and brands need new frameworks, fresh creativity and better understanding of laws and regulations for ‘moment marketing’ to not backfire in the future