Sapient

Sapient

Sapient, a part of Publicis. Sapient, the Digital Business Transformation hub of Publicis Groupe, is purpose-built to help clients reimagine their business for the digital age, helping ensure what they do has a material impact on their business performance and the experience of their customers. Publicis.Sapient houses SapientRazorfish and Sapient Consulting - bringing leading digital pioneers, experienced consultants, cutting-edge technologists, and industry experts to partner with our clients.


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Digital platforms have allowed retail banks to reach and engage customers on shopping portals, through integrated mobile apps and on social channels.
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The sad truth is we don’t have a template for this scale of disruption. Worse, individuals or businesses are not even ready for this transformation
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Digital Business Transformation: It is all in the mind, well almost!
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A Gartner study predicts that by 2020, 85 percent of customer interactions in retail will be managed by Artificial Intelligence
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The future belongs to firms that pay attention to their culture as much as their business strategy
A man tests a virtual reality product, VIVE from Intel at CES (Consumer Electronics Show) Asia 2016 in Shanghai, China (Image:  Reuters/Aly Song)
CES Asia, held in Shanghai, is only in its third year and is still by far the little brother of the original Las Vegas event. Here are some key takeaways
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Service Design is all about putting people at the heart of the experience, embracing co-creation, and taking a holistic approach
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Imagine a world without digital kiosks, touchscreens or virtual mirrors; yet with technology being core to creating customer experiences. Future experiences will revolve around technology that’s invisible yet omnipresent
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The banking industry today is in a state of flux, with multiple technology, regulatory and demographic factors impacting the way banks conduct their businesses
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