Saumya Tewari & Priyanka Nair

With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80 percent of ad spends came from global clients, but it has shrunk to around 50 percent today

Brands want to own emotions rather than use Diwali just as a selling opportunity. But watch out for the trap of clichés

Indian brands are facing social media outrage and boycotts more than ever before. Here's how marketing experts believe brands can carefully tread the tight rope

Ad executives weigh in on the changing dynamic of agency-client relationships

Experts weigh in on what the future could hold for the airline brand and its Maharajah as they return to Tata group