Shubhranshu Singh

Shubhranshu Singh

Shubhranshu Singh is vice president, marketing - domestic & IB at Tata Motors. Views are personal.


Brainstorming session with post it notes on desk
In the 1930s, the concept of brainstorming was proposed to bring creativity to problem-solving. In years since, brainstorming has become hostile towards creativity. For brainstorming to be successful, asking questions and encouraging ideas will have to take the front seat
LONDON, ENGLAND -12 MARCH 2015- Editorial: The Stockwell War Memorial Rotunda in London, painted in 1999 by artist Brian Barnes, includes an image of actor Roger Moore as James Bond 007.
How some of the world's most famous names of people, places, things, and brands came to be
Forbes India Image
A product or service can be as complex as a Swiss watch, but it needs to be elegant and simple enough like the dial for easy use by the customer. Brands need to focus on cleaning the clutter to convert intenders into buyers
Forbes India Image
Once the D2C model soared, competitors and funding rushed in. But it's not as easy as just building a product, web page and logo
Brand vector text with employers working on branding design. Flat Isometric people illustration isolated on blue background. Can use for web banner, infographics, hero images.
Greatly successful brands make choosing and buying as simple as possible. But achieving this requires careful strategy
Solving a problem  and finding the best creative solution against a complicated and complex three dimensional maze having a clear shortcut path created by erasing the labyrinth with a pencil eraser.
Devised by strategist and US Air Force Colonel John Boyd, OODA Loop is designed to enable rational thinking in chaotic situations. As it benefits fighter pilots, it can also find its purpose in a business manager's day-to-day
Disintegrating Head Of David  On Pink Background. 3D Illustration.
We have data, machines, methods, metrics, and measurements galore; what we do not have enough is talented creativity. Let us put ideas at the heart of the marketing profession or a data-driven robotic program will generate your ‘acceptably creative’ obituary
Forbes India Image
For a challenger, the seed of disruption must exist in the business plan. From the start, the challenger must go against the norm, vigorously and intelligently
Discussing new project. Three young business people discussing something while looking at the computer monitor together
Businesses, brands need a story to connect with consumers. Without one, they are simply in labelled commodity game. Tell an engaging story and watch supporters, investors, and consumers rally for your success.
Businessman trying to solve problems
Brand strategy based on faux knowledge, bureaucracy, and theoretical constructs is destroying value and eroding brand capital. It's time to get out of the ivory towers and get your hands dirty to get your marketing strategy right
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