
Shubhranshu Singh
Shubhranshu Singh is vice president, marketing - domestic & IB at Tata Motors. Views are personal.
In the 1930s, the concept of brainstorming was proposed to bring creativity to problem-solving. In years since, brainstorming has become hostile towards creativity. For brainstorming to be successful, asking questions and encouraging ideas will have to take the front seat
How some of the world's most famous names of people, places, things, and brands came to be
A product or service can be as complex as a Swiss watch, but it needs to be elegant and simple enough like the dial for easy use by the customer. Brands need to focus on cleaning the clutter to convert intenders into buyers
Once the D2C model soared, competitors and funding rushed in. But it's not as easy as just building a product, web page and logo
Greatly successful brands make choosing and buying as simple as possible. But achieving this requires careful strategy
Devised by strategist and US Air Force Colonel John Boyd, OODA Loop is designed to enable rational thinking in chaotic situations. As it benefits fighter pilots, it can also find its purpose in a business manager's day-to-day
We have data, machines, methods, metrics, and measurements galore; what we do not have enough is talented creativity. Let us put ideas at the heart of the marketing profession or a data-driven robotic program will generate your ‘acceptably creative’ obituary
For a challenger, the seed of disruption must exist in the business plan. From the start, the challenger must go against the norm, vigorously and intelligently
Businesses, brands need a story to connect with consumers. Without one, they are simply in labelled commodity game. Tell an engaging story and watch supporters, investors, and consumers rally for your success.
Brand strategy based on faux knowledge, bureaucracy, and theoretical constructs is destroying value and eroding brand capital. It's time to get out of the ivory towers and get your hands dirty to get your marketing strategy right
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