duke universitys fuqua school of business

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Why 'roasting' your customers may help your brand
Research from Professor Gavan Fitzsimons found that "playful provocation" increases customer-brand connection
ByFuqua School of Business
How marketers can harness the power of 'callbacks'
ByFuqua School of Business
Professor says businesses can do the right thing and still prosper
ByFuqua School of Business
Why company fit matters when hiring a CEO
ByFuqua School of Business
How to build bridges between polarized groups
ByFuqua School of Business
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How websites could make more money selling display ads
ByFuqua School of Business
Do consumers understand the cost of buy now, pay later?
ByFuqua School of Business
How blockchain may boost freshness for grocery retailers
ByFuqua School of Business
A better business model for electric vehicle charging stations
ByFuqua School of Business
Why you might want to be on time for your next ride
ByFuqua School of Business
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How AI could potentially manipulate consumers
ByFuqua School of Business
How companies should think about compensating users for private data
ByFuqua School of Business
When women may be better negotiators than men
ByFuqua School of Business
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