shigeru miyamoto

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Nintendo courts non-gamers in 'about-turn' strategy

The push for broader brand recognition over the past decade has reached the point where even Mario creator Shigeru Miyamoto describes Nintendo as something of a "talent agency" for its colourful chara

Cards to consoles: Nintendo opens first museum

Nintendo banks on 'Zelda' to boost fortunes

I don't think anybody thought Mario would be this big, including myself: Shigeru Miyamoto

Super Mario: Nintendo's decades of star power

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