The Spring/Summer 2025 women's catwalk show from artistic director team Miuccia Prada and Raf Simons came as Prada enjoys outlier status in the luxury industry
A model walks the runway during the Prada collection show at Milan's Fashion Week Womenswear Spring / Summer 2025, on September 19, 2024 in Milan.
Image: Gabriel Bouys/ AFP©
Prada presented an eclectic "superhero" collection for Milan Fashion Week Thursday heavy on S&M steel rings and mirrored metallics—with ribbed leggings and bodysuits imparting a cosy, grungy touch.
The Spring/Summer 2025 women's catwalk show from artistic director team Miuccia Prada and Raf Simons came as Prada enjoys outlier status in the luxury industry, having posted strong growth in the first half of the year even as its rivals see their sales slump.Â
The Italian brand's collection presented Thursday was an eclectic fashion romp down memory lane, teasing 1990's grunge looks with sadomasochism paraphernalia, a rainbow of coloured leggings, and even a nod to the space age mirrored looks of 1960s French designer Andre Courreges.
"There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference," said the brand in its show notes, citing "the notion of the superhero" as "the centrality of the individual".
Backstage, the designers broke it down, explaining they wanted to explore all ofPrada's past references, mixing up "the past, the present, the cool, the sexy, the serious..."