CNBC-TV18, a part of the Network 18 group, recorded the highest viewership among English business news channels in the week running up to the Union Budget 2016, which was presented on February 29.
CNBC-TV18’s coverage of the pre-budget analysis, including the Railway Budget announced on February 25 and the Economic Survey released on February 26, attracted more viewership than even the leading English general news channel, consolidating its position as the distinct leader in pre-budget analysis for English news-viewing audience in the country.
In the week between February 20 and February 26, CNBC-TV18 has a 76 percent share of viewership in the top six metro cities, according to BARC data, which was thrice of all the competition put together. In cities with a population of 1 million and above, the channel had a viewership share of 72 percent. On the day of the Economic Survey, CNBC-TV18 was leading with 84 percent share of viewership in cities with a population of 1 million and higher, according to BARC.
(Disclaimer: CNBC-TV18 is a part of Network 18, publisher of Forbes India)