Marketing and Branding
What brands can learn from Go First's downfall
Failure is often a more effective teacher than success as it forces us to analyse mistakes and learn from them to improve. Here's what brands can and should do to avoid a similar fate
8 key reasons for the struggle of successful brands in new markets
The road to success in new markets demands astute planning, effective implementation, and, most importantly, the flexibility to pivot and adapt to shifting market conditions. Here are eight pain points that brands need to avoid
5 MarCom trends we will see in 2023 for the Indian market
Macro changes are taking India towards a positive era of strong individuality, personalisation, and hyper-targeted yet affordable campaigns. Let’s look at the top five factors to consider before your next year’s campaigns
Influencer marketing: 8 commandments to invest cautiously
There is a growing myth that influencer marketing is the magic wand for brand growth, and as so many influencers are visible online, influencer marketing is easy. However, it is easier said than done
The masculinity problem of unisex brands in India
While the brands in the US have had ambassadors like Maria Sharapova, Kylie Jenner, Uma Thurman, Shakira, Jennifer Lopez, their desi avatars are still practicing obsolete method to attract consumers. Here's why advertising needs an urgent reboot to focus on the other majority of consumers—women
Ten ways to establish your personal brand
Being open to doing things that haven’t been done before is the rule to stay on top of the game, but it is also important to value others
Six ways marketers can leverage creator economy
As audiences gradually shift, marketing budgets are moving to new-age channels and digital content creators. Here are a few tips that could help marketers participate in this new world effectively
Creator economy is here. How to stand out in a world of creators and influencers?
In a booming market, there will be a good inflow of creators but the likelihood of new creators getting lost is much higher than getting noticed. Here are a few tips to stay on top of the game
Simplicity is important to win the market
A product or service can be as complex as a Swiss watch, but it needs to be elegant and simple enough like the dial for easy use by the customer. Brands need to focus on cleaning the clutter to convert intenders into buyers
Think before you hit send: Checklist to get moment marketing right
Moment marketing is the latest trend in promoting brands and improving recall value. Here is a checklist to tick off before you jump the gun