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Why Yatra doesn't intend to go back to TV
The online travel aggregator was the first in its category to sign on Bollywood celebrities for big-bang advertisements, but says the medium turned into a double-edged sword
ByRajiv Singh
Yatra's eventful trip from buyer to buyout target
ByRajiv Singh
Ebix buyout offer too tempting for Yatra to ignore: Rivals
ByRajiv Singh

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