kellogg school of management

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It literally pays to love your work
When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more
ByKellogg School of Management
Here's a cost-effective way to tell if your digital ads are working
ByKellogg School of Management
How offering a product for free can backfire
ByKellogg School of Management
Marketing and branding: How to build a strong brand identity
ByHarsh Pamnani
When do people take huge risks?
ByKellogg School of Management
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When do we identify with the bad guy?
ByKellogg School of Management
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