
Harsh Pamnani
Author
Harsh Pamnani is a storyteller by passion and a brand expert by profession. He helps business leaders communicate inspiring stories that highlight brand strengths, improve employee commitment and customer engagement, and drive business growth. He has authored several best-selling books on brand building, including Booming Brands and Booming Digital Stars. He earned his MBA from XLRI and has worked with think tanks like the World Bank, corporates like Deloitte, and unicorn start-ups like FirstCry
Marketing and BrandingWhat brands can learn from Go First's downfall
Failure is often a more effective teacher than success as it forces us to analyse mistakes and learn from them to improve. Here's what brands can and should do to avoid a similar fate
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