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Brands need to pay attention to Indian sportswomen for more than a moment
It's time marketers look beyond moment marketing to cash in on someone else's gains, and get serious about investing in female sports talent in the country rather than just riding on their success for
ByPriyanka Nair
Think thrice before you choose your Sports Trainer
ByRajat Chauhan
The Journey of a Games Maker (A guest post)
ByPeter Griffin
I refused to see Indian hockey's ultimate ignominy
ByV Krishnaswamy
Is David Rudisha the stand-out athlete of these Olympics?
ByV Krishnaswamy
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Infosys, Indian Hockey and Chinese Table Tennis
ByShishir Prasad
The Olympics: still sexist after all these years
ByPeter Griffin
Lightning does strike twice!
ByV Krishnaswamy
Mary Kom's Olympic dreams
ByV Krishnaswamy
Karmakar joins a club few want to join: the 4th place club
ByV Krishnaswamy
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Gagan Narang Feels Medal Could Have Had a Better Hue
ByV Krishnaswamy
How Stratford got ready for the London 2012 Games: A photo blog
ByV Krishnaswamy
Today in Tech: Google Fiber; Satyam-Aberdeen settlement; Tech in Olympics
ByN.S. Ramnath

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