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Changing with the times: Marketing strategy as a misnomer
Brand strategy based on faux knowledge, bureaucracy, and theoretical constructs is destroying value and eroding brand capital. It's time to get out of the ivory towers and get your hands dirty to get
ByShubhranshu Singh
How can marketers increase their return on investment?
ByHarsh Pamnani
Being Collar-conscious: Is your culture only for the white-collared?
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