Shubhranshu Singh - Articles, Opinions & Analysis

Shubhranshu Singh

Author

Shubhranshu Singh is vice president, marketing - domestic & IB at Tata Motors. Views are personal.

Enterprise A world where questions count

In the 1930s, the concept of brainstorming was proposed to bring creativity to problem-solving. In years since, brainstorming has become hostile towards creativity. For brainstorming to be successful, asking questions and encouraging ideas will have to take the front seat

Storyboard18 Storyboard18 | Booze, Binge, Hoarding, James Bond, Durex, Mercedes, The Last Supper, Meta—on names

Marketing and Branding Simplicity is important to win the market

Marketing and Branding 'Direct To Consumer': What does it take to succeed on the D2C bandwagon?

Marketing and Branding Is preaching to the choir bad marketing?

Business & Strategy Observe, Orient, Decide, Act: The loop for making rational decisions under pressure

Storyboard18 The neglect of creativity is the data-driven marketer's biggest mistake

Business & Strategy What does it take for a challenger to become a disruptor?

Business & Strategy Unicorn or Mule? Why brand stories will determine your startups' future

Marketing and Branding Changing with the times: Marketing strategy as a misnomer

Technology Why the brain will always win in the battle against AI

Technology The future of brand connection is magical, here's why

Marketing and Branding Continuity, not consistency is the hallmark of great brands