Cholamandalam Investment and Finance Company will be celebrating its 40th anniversary next year, having started in 1978 as the financial services unit of South India's Murugappa Group. Started as an equipment financing business, Cholamandalam is now a full-fledged financial services provider, offering loans for housing, small businesses and vehicles, and stock broking. This year, it is expanding the use of a mobile app among its customers, in partnership with mobile wallet provider Mavin, bringing digital access to small-town India, where the bulk of the company's branches are located.