From festive shopping to home makeovers: India gears up for Diwali

Diwali, the festival of lights, is India’s biggest and most significant event of the year. Celebrated with a lot of gusto and gifts, the five-day Diwali festival heralds prosperity and happiness. It’s common practice for people to buy gold and silver, furniture and utensils for their home, and paint and decorate them. The online majors are weaning Diwali shoppers away from the familiar, bustling marketplace. To announce its biggest festival sale, the ‘Great Indian Festival’ from October 10-15, Amazon India showcased a first-of-its-kind ‘Amazon Festive Home’ in New Delhi
Curated By: Madhu Kapparath
Published: Oct 11, 2018
From festive shopping to home makeovers: India gears up for Diwali

Image by : Madhu Kapparath

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  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
  • From festive shopping to home makeovers: India gears up for Diwali
The sales hosted during the festive period by online majors Amazon India and Flipkart generate a majority of their annual sales. For the first time this year, Amazon India's Great India Festival and Flipkart’s Big Billion Days Sale will kick off on the same date. The two rivals alone are slated to capture nearly 85 percent of all festive season sales in India, which are estimated to touch between $2.5 billion and $3 billion this year, according to research firm RedSeer Consulting.