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Shah Rukh Khan Tops Forbes India Celebrity 100 List Second Time In A Row

Ravindra Jadeja, Amit Trivedi, Kamal Haasan and Sridevi Among Notable Newcomers

Published: Dec 13, 2013 03:09:38 PM IST
Updated: Dec 23, 2013 12:45:15 PM IST
Shah Rukh Khan Tops Forbes India Celebrity 100 List Second Time In A Row

Shah Rukh Khan retained his No. 1 spot in the 2nd edition of Forbes India’s Celebrity 100 List, a ranking of India’s most powerful celebrities. Shah Rukh, the Baadshah of Bollywood, continues to be on the top on the back of his earnings, even though star cricketers scored above him on the fame rankings.   

Mahendra Singh Dhoni (No. 2), with his immense popularity and endorsement deals, moved up from the third spot last year, switching ranks with actor Salman Khan (No. 3), who slipped to third place. They are followed by Sachin Tendulkar (No. 4), who moved up from No 6 and  Amitabh Bachchan (No. 5) who retained his position, completing the top five on the list.

Film actors -- all male, with the exception of Katrina Kaif (No. 9) -- dominate the Top Ten in 2013.  Cricketer Virat Kohli (No. 7), features on the cover (Virat Kohli, The Gladiator, pg. 86). At 25, Virat Kohli has already achieved more on the cricket field than most do in their entire careers. He has also brought to the sport an aggression that promises to transform the team, and for the better. That attitude coupled with remarkable skill has made this man an unconventional role model and a marketer’s delight.  

Cricket is the closest competitor to Bollywood and our fame index is testimony to that. The decision to put Virat Kohli on our cover this time was also motivated by the passion this sport continues to evoke in its fans. Kohli, incidentally, is the youngest celebrity to make it to the top 10 this year.  

There have been two exits from the top 10 this time. Kareena Kapoor and Virendra Sehwag make way for Ranbir Kapoor and Hrithik Roshan. Sehwag does not just lose out on the fame count (a drop from 4 to 7), his earnings also fell; Kareena’s earnings eroded by Rs 17 crore, while her fame rank came down to 23 from 13 last year.  

While the Forbes India Rich List focusses on net worth, the Celebrity 100 list is arrived at by measuring money (earnings estimates) and fame. The list includes movie actors, television stars, sportspersons, authors, film directors, music directors, singers and stand-up comedians. Their gross pre-tax earnings are combined with their fame scores to arrive at the Forbes India Celebrity 100 List.

Nearly a fourth of the list in 2013 comprises newcomers. The notable ones include Ravindra Jadeja (28), Shikhar Dhawan (39), Shankar-Ehsaan-Loy (SEL) (52), Ranveer Singh (66), Prakash Jha (67). Navjot Singh Sidhu, the former cricketer who carved out a new career as a TV personality, also made it to the list this time, at No. 81. Kamal Haasan (47) didn’t make it to list the last year, but the controversy and success of his film Vishwaroopam ensured he was in. Sridevi, another star from Kamal Haasan’s era, also makes it to the list at 73rd spot.  

Among the 24 dropouts this year are Ajith Kumar, Ashwin Sanghi, Boman Irani, Esha Gupta and Gagan Narang.  

This year, the Forbes India Celebrity 100 Special Issue features a wide array of celebrity profiles. Among the highlights are an exclusive interview with Amitabh Bachchan, apart from detailed profiles on Deepika Padukone, Irrfan Khan, Rohit Shetty, John Abraham, and TV’s new comic sensation Kapil Sharma.

Shah Rukh Khan Tops Forbes India Celebrity 100 List Second Time In A Row

The Celebrity 100 measures money and fame, which includes estimated entertainment related earnings from October 1, 2012 to September 30, 2013, and how visible they are on print, television and internet (including social media).  Our principal data partners Exceed Entertainment, Galatta magazine, LexisNexis, IOS Sports and Entertainment, Percept Talent Management, and TAM-Eikona helped provide data for Celeb endorsements as well on print and TV exposure. We were also supported by,,, and Nielsen BookScan for data gathering process on select category of Celebs. The entire process was verified by Ernst & Young, our official tabulators. 

The magazine priced Rs 125, will be available across the country on newsstands from 13 December 2013. For more details and coverage on entertainment business check our 2013 Celebrity 100 List

(This story appears in the 27 December, 2013 issue of Forbes India. To visit our Archives, click here.)

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  • Harsha

    Mammootty is the best actor of India, of all time.

    on Sep 29, 2015
  • Ravi

    SRK is best forever

    on Dec 23, 2014
  • Shyam

    Even though SRK Tops the list,Kerala\'s own mohanlal is the best actor in india of all time

    on Aug 4, 2014
    • Arjun

      He might be best in Kerala but SRK is best in whole India as well as World.

      on Sep 29, 2015
  • Md Arshad Khan

    srk is the best forever

    on Jul 14, 2014
  • Salman

    $ SRK $ the roaring khan in the bollywood,has retained his pride and position. $THE REAL KING OF INDIAN CINEMA $ forget all other actors no one is equal to him.

    on Jul 6, 2014
  • David

    Where is \"God of Indian Cinema\" Super Star Rajinikanth Name? He is only person suitable for No:1 Position......All the South Indian people will not accept this list....

    on Jun 15, 2014
  • Appurba

    Srk is the best.

    on Jun 9, 2014
  • Naimeesh Bavishi

    Srk is really Rich man

    on Mar 20, 2014
  • Smitadesai

    Amitabh is rich no 1 in bolywood

    on Feb 21, 2014
  • Vijay Chavan

    Congrates to kingkhan.

    on Feb 19, 2014
  • Pujan

    I see SALMAN BHAI the best in bollywood coz of his effort to the poor. Comparing him to other celebrity they are nothing.

    on Feb 10, 2014
  • Rohit Dhanraj

    no i m nt agree with ds coz salman khan shoub be no 1 in list so my wishes 4 salman khan the real human being of bollywood

    on Jan 27, 2014
  • Muddasir Aman

    Congratulation shahrukh khan, king of bollywood

    on Jan 20, 2014
  • Adil Ali

    SRK is the best forever......he is real godfather of Bollywood as well as celebrity world

    on Jan 18, 2014
  • Amit Sangwan


    on Jan 11, 2014
  • Manoj Kumar Pradhan

    shahrukh khan is the best . if we will start counting hi fans it will takes us to billions in numbers and no one another than srk is famous in india .i can bet that if all fans of srk respond their thoughts on facebook or internet than all records will break and no one can beat him.all the best for your never ending carrier.all the best!

    on Jan 5, 2014
  • Gajendhar

    Universal Hero Kamal Haasan rock..

    on Dec 20, 2013
  • Dr. Afshan Hashmi

    Congratulations Shahrukh Khan!!! As a Bollywood expert and a consultant specializing in India Shahrukh is not only a star but a very savvy entrepreneur. He really knows how to make more money out of money.He is an inspiration to not only me but to many aspiring actors and entrepreneurs. Wish you many more success SRK!!!

    on Dec 19, 2013
  • Vishal R Deshmukh

    sharukh khan is the best amongst all....ever and forever

    on Dec 18, 2013
  • Sivaracha

    Ramcharan is only king of andhra......... Chara always rockzzzzz

    on Dec 17, 2013
  • Naseem Ansari

    SRK is best.........

    on Dec 15, 2013
  • Sam Zaildar

    9th rank of Katrina ma\'am is a great encourgment to every woman to scale new height of success. hats of to u ma\'am

    on Dec 15, 2013
    • Gautham

      she scales the new high

      on Dec 16, 2013
  • Drmkrai

    the king srk again wow......good luck to him again.....definitely he will topped next year also.....ispiration to all of us....

    on Dec 15, 2013
  • Brand Srk

    All are Best!! But SRK is the man with some real guts!! Coming from nowhere to everywhere and not crying lyk othr losers

    on Dec 15, 2013
  • Pavan

    jai power star pawan kalyan.dis s only figures but pawan kalyan s always no 1 for me. bocoz i am belongs to pawanism..

    on Dec 14, 2013
    • Sai Krishna

      Power Star Rockzzzzzzz

      on Dec 15, 2013
  • Surya

    pawan kalyan king ! emperor

    on Dec 14, 2013
  • Vishnu

    may be ajith is not in the list, but he is the next superstar after rajini. even rajini also accept this. waiting for thala veeram movie in next year.

    on Dec 14, 2013
  • Satish

    Pawan kalyan is The Power of Andhra...

    on Dec 14, 2013
  • Radhakrishna

    pawankalyan stands 26 th place ,this all happens because of his humanism cum pawanism, jai ho powerstar, jai hind pawanism.

    on Dec 14, 2013
  • Smitadesai

    Nothing more important than human being

    on Dec 14, 2013
  • Rahul

    Pawanan next biggest hero after doubt

    on Dec 14, 2013
    • Smitadesai

      I don\'t think

      on Dec 14, 2013
  • Mahesh

    Semi God...LOL...

    on Dec 14, 2013
  • Sudheer

    lv u pawankalyan

    on Dec 14, 2013
  • Jithin Sai Sandra

    heheheh pawan kalyan ? ... mahesh was doing only one movie since 1 year so he might be lagged in earnings .. but his craze is at peaks ... you people will see it soon :P

    on Dec 14, 2013
  • Chinna

    Congrats pawan kalyan gii

    on Dec 14, 2013
  • Srinivas

    congratulation sudeep and darshan

    on Dec 14, 2013
  • Teja

    pawankalyan next super star of south india 2012-53 position 2013-26 position with 57cr of income with this we can make sure whozz next after rajni sir..!!!

    on Dec 14, 2013
  • Sathish Chander

    congrats to winners. But TV9 channel questioning Forbes analysis.

    on Dec 14, 2013
  • Ramesh D

    He is a semi god of India

    on Dec 13, 2013
  • Ramesh D

    he is a semi god of. india

    on Dec 13, 2013
  • Dinesh Kumar

    King khan pride of India,he should get padma Bhushan now

    on Dec 13, 2013
  • Fan Of King

    King remains king

    on Dec 13, 2013
  • Hanif Javed

    Shahrukh khan , man of the power, we love u srk always, we always support u ,

    on Dec 13, 2013
    • Srk Fan

      srk is the best of all time

      on Feb 19, 2014
      • Hina Khan

        SRK is the International Man.He deserves it. love you SRK.

        on Apr 12, 2014