Forbes India 15th Anniversary Special

Love’s Labour Costs: Valentine's Day Spends

Couples are gearing up to spend more than they did last year

Published: Feb 16, 2011 06:58:50 AM IST
Updated: Feb 16, 2011 08:08:02 AM IST

The Monday blues are playing a dampener with this year’s Valentine’s Day celebrations, but couples, undaunted, are gearing up to spend more than they did last year.

 Love’s Labour Costs: Valentine's Day Spends

We conducted a dipstick survey and asked urban couples what their V-Day budgets were and found that they had spent an average of Rs 2,500 in 2010 on gifts and celebrations (either a movie or a dinner) whereas this year, the average amount that they plan to spend is about Rs 3,600.

However, it must also be noted that last year, February 14 was on a Sunday and saw some people heading out for short trips outside their cities for Rs 10,000 or more. This year, however, celebrations are largely restricted to movies, dinners and gifts.

If we take a look back at 2009, things are definitely getting more pink and pretty. 2009 was the year when Cupid took a beating at the hands of the dreaded R-word. Recession. But now he is back on his wings.

Research by Prince M. Thomas and Jasodhara Banerjee

(This story appears in the 25 February, 2011 issue of Forbes India. To visit our Archives, click here.)

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