Currently, no regulations or certifications are in place for over-the-top (OTT) content in India, while every other media is governed by a regulatory body. Information and Broadcasting Minister Prakash Javdekar plans on bringing OTT under the regulatory framework. Javdekar recently “invited suggestions and recommendations from audience and other stakeholders regarding certification of online content”, according to a press release issued by the ministry.
Javdekar also met stakeholders from the country’s various OTT platforms to get an idea on how to establish a certification body for OTT. Netflix’s Leila
and Zee5’s Kaafir
were trolled on Twitter for hurting religious sentiments. #BanNetflixIndia was trending after Leila, Sacred Games
release on the platform. AltBalaji’s content is often criticised for being sexual in nature; and shows such as Sacred Games
and Prime Video’s Mirzapur
and The Family Man
used strong language.
Does that mean the 30-odd OTT platforms—a KPMG report suggests that the average user spends 70 minutes on an OTT platform per day—need to be kept in check? Forbes India
looks at how OTT is regulated, if at all, in other countries against the larger backdrop of media & entertainment censorship.
(This story appears in the 22 November, 2019 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)