Rajiv is based out of Delhi-NCR and writes stories on startups, corporates, entrepreneurs of all kinds, and yes, marketing and advertising world. His ‘historic feats’ include graduation in history from Hansraj College, master's in medieval Indian history from Delhi University, and PG diploma in journalism from Bharatiya Vidya Bhavan. Another forgettable achievement was spending over a decade at The Economic Times as his maiden job. For the first seven years, he learnt the craft on the desk, and the remaining years were spent unlearning and writing for Brand Equity and ET Magazine. What keeps him going, and alive, apart from stories is the heavenly music of immortal legend RD Burman.
In India to host the second Philanthropy Forum on behalf of Alibaba Foundation, Huaiyuan Yang, vice president of UCWeb Global Business, says unless a company finds a meeting point between business and philanthropy, it cannot survive. Edited excerpts:
On business and philanthropy Social responsibility can never be a burden for an enterprise. Only when social responsibility becomes a part of the business model, the enterprise can survive and develop.
On India market for UCWeb India is a key market for UC. We have a user base of 130 million monthly active users. UC Browser, with 1.1 billion user downloads worldwide excluding China, gets half of its global installs from India. UC browser supports 14 Indian languages, and the UC news feed is available in English, Hindi and 11 local languages. We will keep investing in the Indian market.
On how OTT (over the top) is driving growth The OTT market in India is becoming a mainstream leisure destination. We had a record consumption of over 4 billion content pieces for cricket-related content during the cricket season. Each user spends 20 minutes daily reading and watching content provided by UC.