30 Under 30 2024

Armani's men mix refinement and nonchalance

Under the piercing blue eye of the 89-year-old maestro, Giorgio Armani, projected on the runway's backdrop, models showed off the autumn-winter 2024/2025 collection in the intimate setting of his historic headquarters on Via Borgonuovo

Published: Jan 17, 2024 11:08:41 AM IST
Updated: Jan 17, 2024 11:14:12 AM IST

Armani's men mix refinement and nonchalanceA model walks the runway at the Giorgio Armani collection show during the Milan Fashion Week Menswear Autumn/Winter 2024/2025 on January 15, 2024 in Milan. Image: Gabriel Bouys / AFP©

The "king" of Italian fashion, Giorgio Armani, unveiled Monday his latest men's collection marked by fluid cuts and soft lines.

Under the piercing blue eye of the 89-year-old maestro, projected on the runway's backdrop, models showed off the autumn-winter 2024/2025 collection in the intimate setting of his historic headquarters on Via Borgonuovo.

"Men's fashion must not be an object of desire at any cost, it must be a nice suit, a beautiful jacket, a lovely fabric, a perfect colour and nothing more, or else we descend into carnival," Armani said.

Loyal to his DNA of relaxed chic, Armani presented ample but refined trousers, and half-length unbuttoned coats that allowed freedom of movement.   

For next winter, shapes have enlarged "to provide even more ease and fluidity", he said.

His signature offering—unstructured jackets with no shoulder pads or lining—were presented in a variety of styles: for a dandy with vest and pleated trousers, or in a sporty version with cargo pants tucked into boots.    

The ever-existing challenge for a designer is to "do the usual in an unusual way", Armani said after the show on the fourth day of men's Fashion Week.

Ties were discreet in his show, generally thin, black or grey, hidden under a blazer or often replaced by a scarf.

"A tie depends on the occasion. We have one for the man who goes to the office, with the respect for this office, because I hope he's not going to an important meeting in a T-shirt," he said.

Armani had already presented on Saturday a maritime-inspired collection for Emporio, the upscale pret-a-porter line intended for a trendier clientele.

Also read: Pharrell Williams and Louis Vuitton to headline Paris Fashion Week

Zegna's 'cashmere oasis'

Fluid cuts and effortless elegance was also the mantra of Zegna's show, which transformed an immense hangar on the outskirts of Milan into an "oasis of cashmere".

"It's a collection for collectors. I hope these clothes will be bought by people who will keep them for a long time," said artistic director Alessandro Sartori.

The pleated trousers were ample, to be combined with turtleneck sweaters and short vests of the same fabric. The vest lapels are detachable.

Sartori left nothing to accident, closely studying the tiniest details to reflect men's needs. Pants and coat pockets were deepened "to let you slide in your hands with ease," he said. Colours ranged from olive green to royal blue, passing through eggshell, beige and grey.

Milan's Fashion Week finishes Tuesday with digital shows before the fashion world moves on to Paris, first for men's fashion and then haute couture.

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