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Storyboard18 | Parody ads: Are they funny enough?
They aren't exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing ads of other brands. The question is: Who is laughing?
ByPriyanka Nair
Why do analogies matter in the business world?
ByHarsh Pamnani
India is the latest battleground for grocery retail wars
ByPiyush Sharma
Exclusive: Tatas to buy 51% stake in BigBasket, Alibaba to exit
ByRajiv Singh
Why startups should focus on cybersecurity
ByHarichandan Arakali
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Businesses, here's how to plan for the new battlefield
ByHarsh Pamnani
'AI in retail is the next step': Big Basket's Hari Menon
ByHari Menon
BigBasket bats for crisis-hit farmers
ByNaandika Tripathi
The secret sauce to Bigbasket's 10 million plus on-time deliveries
ByBrand Connect
Grofers vs BigBasket: Tale of two strategies
BySayan Chakraborty
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Why Flipkart has to worry about a lot more than Amazon buying BigBasket
ByHarichandan Arakali

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