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carl mela

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How websites could make more money selling display ads
Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue
ByFuqua School of Business
How short-term profits can mask a brand's long-term losses
ByFuqua School of Business
How online marketplaces can squeeze more profits from third-party sales
ByFuqua School of Business
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