christine moorman

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The CMO Survey: Marketers spend on new technologies as they battle usage and impact challenges

Marketing leaders predict more investments on technology and sustainability, but inflationary pressures are hitting marketing spending

ByFuqua School of Business

When brand reputation should and shouldn't influence employee pay

ByFuqua School of Business

Why some firms beat the post-IPO slump

ByFuqua School of Business

Political campaigns prime firms to spend more in election years

ByFuqua School of Business

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