christine moorman

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The CMO Survey: Marketers spend on new technologies as they battle usage and impact challenges
Marketing leaders predict more investments on technology and sustainability, but inflationary pressures are hitting marketing spending
ByFuqua School of Business
When brand reputation should and shouldn't influence employee pay
ByFuqua School of Business
Why some firms beat the post-IPO slump
ByFuqua School of Business
Political campaigns prime firms to spend more in election years
ByFuqua School of Business
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