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Storyboard18 | Parody ads: Are they funny enough?
They aren't exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing ads of other brands. The question is: Who is laughing?
ByPriyanka Nair
Humans love certainty so much, they are willing to pay extra for it
ByPrakash Sharma & Reshma Tonse
Grofers vs BigBasket: Tale of two strategies
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