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Influencer marketing: 8 commandments to invest cautiously

There is a growing myth that influencer marketing is the magic wand for brand growth, and as so many influencers are visible online, influencer marketing is easy. However, it is easier said than done

ByHarsh Pamnani

Creator economy is here. How to stand out in a world of creators and influencers?

ByHarsh Pamnani

Storyboard18 | I can tell a story, and the moral of that story can be your product or service: Shraddha Jain

ByTasmayee Laha Roy

Storyboard18 | BharatPe to spend Rs 200 crore on marketing initiatives

ByTasmayee Laha Roy

Storyboard18 | The rise of the influencer's advocate

ByTasmayee Laha Roy

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Storyboard | How pre-IPO Nykaa captured the online beauty market in India

BySaumya Tewari

'Direct To Consumer': What does it take to succeed on the D2C bandwagon?

ByShubhranshu Singh

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