Tasmayee Laha Roy
Tasmayee Laha Roy
Author
Storyboard18Storyboard18 | After Nykaa's IPO blockbuster, Indian beauty industry looks at a big boom in 2022
Nykaa's public market debut is only the beginning of the beauty and skincare sector boom in India. With a focus on clean beauty, personalisation, and robust expansion plans, homegrown brands have big plans
Storyboard18Storyboard 18 | Celebrity couples often fail to lift brands, but can newlyweds Katrina Kaif and Vicky Kaushal carve a new path?
Storyboard18Storyboard18 | Brands are now creating original music to make consumers dance to their tunes
Storyboard18Storyboard18 | Why esports and online gaming saw ad dollars influx in 2021
Storyboard18Storyboard18 | Why the pandemic failed to deter sales of luxury brands in India
Storyboard18Storyboard18 | I can tell a story, and the moral of that story can be your product or service: Shraddha Jain
Storyboard18Storyboard18 | Is YouTube hiding 'Dislike' count a shield against cancel culture?
Storyboard18Storyboard18 | BharatPe to spend Rs 200 crore on marketing initiatives
Storyboard18Storyboard18 | Behind Mankind's plans to take Prega News to rural markets
Storyboard18Storyboard18 | Why BFSI brands are doubling-down on financial literacy campaigns
Storyboard18Storyboard18 | The rise of the influencer's advocate
Storyboard18Storyboard18 | From brief to boycott: Is advertising being rewired for an era of intolerance?
Storyboard18Storyboard | Society is more conscious and responsible: Hrithik Roshan on new rules of engagement with brands
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