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How brands can avoid the moment marketing minefield
Advertising agencies and brands need new frameworks, fresh creativity and better understanding of laws and regulations for ‘moment marketing’ to not backfire in the future
ByPriyanka Nair
Buying from women-owned businesses is a smart decision on local and global level
ByElizabeth A. Vazquez
Marketing in the era of data hegemony
ByS. Swaminathan
Supply chain optimisation using technology in manufacturing
ByKPIT
How to kick start innovation in your organization
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