ChatGPT’s app integrations signal shift toward AI-powered super-app
Users can access partner apps within ChatGPT; five of eight partner apps for users in India as of now
By
Last Updated: Oct 07, 2025, 18:36 IST3 min
Advertisement
Imagine a world where one AI-powered interface replaces dozens of individual apps; where ordering food, curating a playlist, booking a trip, or even choosing a course to learn something happens through a single conversation. To some, it could mean seamless convenience, while to others it could signify an AI overreach that risks collapsing the diversity of digital experiences into one monolithic interface.
Advertisement
Either way, OpenAI is betting big on this possibility. On October 6, it announced a new generation of apps that can be used within ChatGPT. As of now eight apps—Uber, Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow—have been integrated with ChatGPT, of which Figma, Expedia and Zillow are not available in India.
These apps respond to natural language, adapt to user context, and include interactive interfaces—all embedded within the chat functions. “Apps in ChatGPT fit naturally into conversation,” OpenAI said in its announcement. “You can discover them when ChatGPT suggests one at the right time, or by calling them by name.”
The rollout is available to all logged-in ChatGPT users outside the European Union (EU), across Free, Go, Plus, and Pro plans. The rollout is not available in the EU primarily due to regulatory constraints, especially around data privacy, transparency, and accountability of AI systems.
How it works
The new ChatGPT apps are meant to be intuitive and conversational. Users can open an app by starting a message with its name—for example, “Spotify, make a playlist for my party this Friday”—and ChatGPT will show the app within the chat window. First-time users are prompted to connect their ChatGPT account with the third-party app, with a clear indication of what data might be shared. Apps can also appear contextually. For instance, if a user is discussing travel plans or looking for accommodation, ChatGPT can enable the Booking.com app to show up, with hotel listings, within the conversation window.“The magic of this new generation of apps in ChatGPT is how they blend familiar interactive elements with new ways of interacting through conversation,” OpenAI said in its October 6 release. “Because these apps appear naturally in your chats, you’ll find them when they’re most likely to be useful.”
Advertisement
Until now, ChatGPT integrations were largely limited to plugins or external links. With the Apps SDK, OpenAI is enabling apps to embed interactive elements such as maps, playlists or design canvases directly into the chat interface.
Also Read: OpenAI launches ChatGPT-5 amid intensifying AI competition
More integrations to follow
On October 7, Uber’s Chief Product Officer Sachin Kansal posted on LinkedIn, announcing the company’s partnership with OpenAI to bring Uber and Uber Eats within ChatGPT. “Soon, people will be able to explore ride options and food deliveries in ChatGPT, before seamlessly completing their trip or order in the Uber apps,” he wrote.Internally, Uber has been building tools like QueryGPT that lets employees write SQL queries using natural language and GenAI Gateway, a unified interface to access models from OpenAI and other vendors. “This continued collaboration with OpenAI reflects how we’re applying AI with purpose to build meaningful, user-driven experiences that make everyday life easier,” Kansal added. Next to be integrated are DoorDash, Instacart, OpenTable, and Target, none of which are available in India.
The super-app moment
OpenAI’s head of ChatGPT, Nick Turley, described the shift as an evolution from “a really useful app” to something “more like an operating system”. In a LinkedIn post, he wrote that more than 4 million developers have built with OpenAI, and the platform processes over 6 billion tokens per minute via its API. Turley added that this scale gives OpenAI the opportunity to turn ChatGPT into a launchpad for digital services, where users begin their day, make decisions, and take action, all through conversations. Read More
What makes ChatGPT’s approach different from traditional super-apps is its ability to suggest them dynamically based on context, instead of bundling multiple services into one app. While analysts have praised these complex yet seamless app integrations, they have also flagged concerns around scalability, interface overload (with multiple apps responding to same queries), and user experience.
Previous super-apps such as Paytm, Tata Neu and PhonePe in India, and WeChat in China, have tried to bundle multiple services into one platform. However, except WeChat, most have struggled to gain sustained traction due to fragmented user needs, inconsistent service quality, and regulatory hurdles.
Advertisement
First Published: Oct 07, 2025, 18:36
Subscribe NowNaini is a writer at Forbes India, who likes to dabble in storytelling across all forms of media. She writes on various topics ranging from innovation and startups to cryptocurrency and agriculture—an
- Home /
- Ai-tracker /
- Chatgpts-app-integrations-signal-shift-toward-ai-powered-super-app
Advertisement