Bivins says brands need to be on the right side of change
Chris Bivins assures that he is a man of his people
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Prefer us on GoogleLast Updated: Jun 05, 2020, 13:19 IST2 min
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Bivins describes his own upbringing and how George Floyd’s recent death has impacted him. Bivins grew up as a token black child in a predominantly white school system. He explains that his introduction to folks with a variety of different backgrounds has enabled him to communicate more effectively with people. He feels as though it is his duty to call out all of the influencer-type people that he works with and shed light on the subject of police brutality. Bivins urges that it is unacceptable for minorities with a social media platform to refrain from acknowledging America’s inequalities. Everyone must share how they feel on this topic because of how significant it is and how great of an impact it has on the livelihood of millions. Everyone must also choose the right side when voicing their opinions.
Chris Bivins assures that he is a man of his people. The injustices that George Floyd and so many before him faced are so unfathomable that it isn’t at all surprising that the citizens have decided to take action. As many take their stand against police brutality in the streets, Bivins asserts that it is important to take a stand online as well. PlayStation, Fashion Nova, Ben & Jerry’s, and Bank of America all realize that they have black supporters and they have taken the time to show support to black people during this tense period. It is important for influencers to be conscious of their team. Make sure your team has an understanding of what’s going on in the world. Don’t Just hop on the Black Lives Matter movement as a trend, but being a good person is being a good brand. The topic reminded Bivins of the H&M failure where the African American kid wore a shirt that said “coolest monkey in the jungle.” These type of simple occurrences can be avoided with the proper consultant who has an understanding of the culture. Bivins explains that it is discomforting to invest in a brand that doesn’t appreciate him. He also shed light on the fact that Fashion Nova donated to coronavirus victims. Such a good deed speaks volumes to the type of brand you are and what you represent. It’s crucial to give back to your people.
Instagram: https://instagram.com/chrisbivins
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First Published: Jun 05, 2020, 13:19
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