Soonicorns and the cities
Startups are mushrooming in regions that perhaps a decade ago would have been considered the boondocks for tech enterprises


Delhi, Mumbai and the much-touted Silicon Valley of India, Bengaluru, are where you’d expect entrepreneurs to flock. Pune and Hyderabad are the slightly less predictable options. Ahmedabad has a rich tradition of pharmaceutical, textiles and chemicals enterprises, so you’d expect entrepreneurship to run in the veins of citizens there.
In this Forbes India special package on emerging startup destinations, we have attempted to identify hotspots of entrepreneurial activity outside of the most popular ones like Delhi, Bengaluru and Mumbai. So, Pranit Sarda travelled to Ahmedabad to capture the rise of internet-enabled businesses there Sayan Chakraborty went to Coimbatore and Naandika Tripathi to Kochi Divya Shekhar and Harichandan Arakali to Pune and Hyderabad to analyse what’s going for these cities—and what isn’t—in their quest to emerge as alternatives to the big metros.
What Forbes India’s roving writers also observed was that startups, of varying size and scale, are fast mushrooming in regions that perhaps a decade ago would have been considered the boondocks for tech entrepreneurship. No longer. Rajiv Singh, who trekked from Chandigarh and Jaipur to Indore and Raipur, sums up the level of entrepreneurial activity in one word: Frenetic. In Jaipur, for instance, India’s biggest online car platform CarDekho is halfway to the elite unicorn club after staying bootstrapped for five years. In Indore, the founders of a B2B supply chain startup working with mom-and-pop shops chose the west-central Indian city over Mumbai, and have few regrets for doing that. In Raipur, a state-run incubation centre is literally playing the role of a nursery for startups the CEO of that incubator calls these fledglings “babycorns”.
Another hotbed of activity is the Northeast, more specifically Guwahati and Imphal, the two cities Naini Thaker travelled to. What she found: An incubation centre called The Nest, The Imphal Angels (who recently organised the first Northeast Startups’ Summit), and a clutch of unique startups, including a former banker who chucked the pinstripes to become a pig farmer.
Best,Brian CarvalhoEditor, Forbes IndiaEmail:Brian.Carvalho@nw18.comTwitter id:@Brianc_Ed
First Published: Jul 08, 2019, 08:42
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