When Engineer launched chlorinated polyvinyl chloride (CPVC) pipes, initially he found no takers as the pipes were not meant for plumbing. In 2001, Astral entered the plumbing sector, after which CPVC pipes were preferred over galvanised iron ones. The company hasn’t looked back since. Revenues of ₹15 crore in 2003 grew to ₹25 crore in a year. In 2007, when Astral had a top line of ₹60 crore, Engineer decided to take the company public. The IPO raised ₹35 crore, after which Astral completed its product line in the CPVC segment and kept growing at a 20 percent compound annual rate for the next 12 years. “I’m pleased that Astral has reached this level in a short span, has many eco-friendly and customer-oriented product lines, and has become a household brand when it comes to the construction industry,” says Engineer, who also made it to Forbes’s The World’s Billionaires List for 2019.
The company"s sales got a shot in the arm after it roped in actor Salman Khan as brand ambassador in 2014. Engineer believes there are two things that work well in India: Cricket and Bollywood. This year, Astral was a sponsor for Rajasthan Royals, KKR and Sunrisers Hyderabad teams in the Indian Premier League.
Recently, Engineer acquired Rex Polyextrusion for ₹147.50 crore to enter the infrastructure segment Rex makes double-wall corrugated pipes. “Astral gives significant importance to R&D and has started manufacturing many new products indigenously. This focussed approach towards better quality, innovations and product mix helps us grow and strengthen our market presence,” says Engineer.
Astral has 11 factories, including three in the US, the UK and Kenya.
First Published: Nov 18, 2019, 09:45
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