How firms can nurture internal thought leaders
Far from a luxury, thought leadership is about capturing the future

The viral popularity of TED Talks – with over a billion views to date – highlights the innate hunger we have for discovering breakthrough ideas.
When it comes to making that high-stakes decision or tackling the most pressing challenges facing your firm, whose experience, inspiration and insights do you seek? Just as importantly, why do you look up to those particular individuals or organisations? What do they possess that draws your attention?
What if this wisdom and intelligence resided in your own organisation? What does it take to become a thought leader within one’s firm?
One thing for sure is that thought leadership is not created by accident. It flows from intention and focus. The top thought leaders deal with cutting-edge issues in their field of expertise. They use high-visibility platforms, including keynote presentations and conferences, as well as relevant pro-bono work, as opportunities to amplify their ideas and develop a dedicated fan base eager to road test their insights.
Not all thought leadership is the same. The best and most attractive ideas share the following characteristics:
At the individual level, there are number of actions you can take to amplify your presence within your organisation and industry.
Boosting thought leadership within a firmUsed effectively, thought leadership can be a potent way to drive corporate growth as it creates a natural pull towards exploration. Sharing valuable knowledge with existing and new clients can fuel opportunities for collaborative consulting and business model reinvention.
Our experience has shown that firms can leverage their intelligence and drive thought leadership in the following ways:
Thought leadership can be seen as a luxury in times of economic crises. During downturns, it is natural for businesses to want to reduce costs and focus on sales generation. What they often overlook is the importance of preparation for the next cycle. Thought leadership should be used to spur market adaptability, new directions and innovation. In sum, to gain a long-term advantage.
In the machine-learning world that will soon be ours, a clear sense of the market and an ability to imagine future business possibilities will matter most for business survival. Thought leaders who are able to craft new business narratives will be the heroes of the next era.
Vip Vyas is the CEO of Distinctive Performance. He is an advisor to boards and executive teams. He can be contacted at vip.vyas@distinctive-performance.com.
First Published: Jan 16, 2020, 16:13
Subscribe Now