Handset makers caught using stock images to promote smartphone cameras
DSLR-like quality at half the price is a strong bait that hooks consumers
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Last Updated: Aug 30, 2018, 14:15 IST1 min
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A picture is worth a thousand words. The proverb has come to haunt a Chinese smartphone maker. Huawei was left red-faced when an actor from one of its TV commercials showcasing new Nova 3 smartphone posted behind-the-scenes photos on Instagram, which revealed that a DSLR camera, rather than the phone, was used to take a selfie.
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“The expensive price tag of DSLRs is being exploited by phonemakers,” says Ashita Aggarwal, marketing professor, SP Jain Institute of Management and Research. The claim of DSLR-like quality at less than half the price is a strong bait that hooks consumers.
First Published: Aug 30, 2018, 14:15
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