Mukesh Ambani-owned Mumbai Indians, claiming its fourth title this year, has registered the highest valuation of Rs809 crore. This is followed by Chennai Super Kings at Rs732 crore, with the MS Dhoni-led team recovering from the brand value erosion caused by its two-year ban.
Santosh N, managing partner, D and P India Advisory Services LLP, a member of the Duff & Phelps network, says that factors such as team performance, star players, marketing, celebrity influence and social media engagement affect valuation. This explains the 8.3 percent fall in the valuation of the Kolkata Knight Riders (at Rs629 crore), and the eight percent fall of the Royal Challengers Bangalore (at Rs595 crore) since last year, given their sub-par performance on-the-field.
“If not for the personal brand equity of RCB captain Virat Kohli, the team’s brand value would have suffered further,” he adds. “On the other hand, a team like Sunrisers Hyderabad (SRH), which has performed consistently in the short period of its existence, has still not been able to reach the Top 4 positions because it lacks some of the marquee players.” The valuation of SRH, the youngest IPL franchise, has increased 4.6 percent since last year and is pegged at Rs483 crore.
Viewership of the IPL has also shown an encouraging trend, with Hotstar (the digital streaming platform by IPL’s broadcast partner Star India) breaking its own world record twice in this edition. While one of the matches recorded 12.7 million views compared to the previous high of 10.7 million, the IPL finale was watched by 18.6 million concurrent viewers.
First Published: Sep 20, 2019, 14:06
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