For decades, millions of Indian women have quietly endured debilitating menstrual pain, infertility, and chronic fatigue, often being told that their suffering is normal. In reality, many are living with endometriosis, a complex condition that remains one of the most underdiagnosed women's health disorders in the country.
Recognizing the urgent need to break this cycle of silence, Dr. Sandip Sonara, one of India's foremost experts in advanced laparoscopic gynecological surgery, has launched Fight Endometriosis, a nationwide awareness campaign designed to empower women with knowledge and encourage early medical intervention.
The campaign features acclaimed Gujarati actress Kajal Oza Vaidya in a compelling digital video released across major social platforms including X and Instagram (https://youtu.be/JC0je2wmJao?si=NC0kDoBdQi4oXF82), urging women who have normalized severe menstrual pain to seek answers, not acceptance.
Research by ICMR indicates diagnosis is often delayed by 7 to 10 years due to social stigma, lack of specialized care, and cultural beliefs that downplay women's pain. The Indian Council of Medical Research's EndoCare India initiative acknowledges that this delay stems partly from healthcare system gaps including limitations in diagnostic approaches that can lead to conditions being overlooked or attributed to other causes.
"Awareness gives women the power to seek help at the right time," says Dr. Sonara. "When diagnosis happens early, treatment becomes simpler, safer, and far more effective."
Beyond surgical excellence, he co-founded India's first hands-on laparoscopic training ecosystem, established advanced units and tier-3 ICUs in rural India serving over 100 villages, and contributed to medical education reform and legal safeguards for healthcare professionals.
The "Fight Endometriosis" campaign reflects his broader mission: educating women to recognize warning signs, steering patients from outdated treatments, encouraging timely specialist referrals, and ensuring women understand that pain-free lives are achievable.
The pages slugged ‘Brand Connect’ are equivalent to advertisements and are not written and produced by Forbes India journalists.
First Published: Jan 19, 2026, 12:11
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