True Grit: The phenomenal growth of the Indian entrepreneurial spirit
From JRD Tata to Dhirubhai Ambani and Sanjeev Bikhchandani, how entrepreneurs helped India through its transition from an agrarian economy to state-controlled industry and on to an era where unicorns have taken the centrestage
By: Madhu Kapparath
In 1947, when India became independent, Parle launched a ‘Freedom from British’ ad campaign, showcasing its Gluco brand of biscuits as an affordable Indian alternative to imported British biscuits, which were aimed at the elite. The founder Mohanlal Dayal Chauhan hit a sweet spot. Within no time, Parle became a product of every household.
