Forbes India 15th Anniversary Special

Ritesh Agarwal: Finding room for growth

OYO Rooms' Ritesh Agarwal sells an experience, and lives it too

Deepti Chaudhary
Published: Feb 9, 2016 06:16:05 AM IST
Updated: Feb 8, 2016 06:56:42 PM IST
Ritesh Agarwal: Finding room for growth
Image: Amit verma
A cycling enthusiast, Ritesh Agarwal rides his bike to work every day

Ritesh Agarwal | 22
Founder, OYO Rooms
Category: Ecommerce

The next time you stay in an OYO Rooms branded hotel and notice a tall, thin guy with tousled hair staying in the room next to yours, chances are you’ve spotted Ritesh Agarwal. The founder of OYO Rooms believes in “living the experience” he is selling. “Every week, I go to an OYO Rooms hotel to get first-hand experience,” says Agarwal.

This attention to detail is paying off: OYO Rooms is the largest branded network of budget hotels in India, with over 4,000 hotels in more than 160 cities.

The OYO Rooms model is simple and differentiated (this is no me-too Airbnb, for instance): It partners with hotels to standardise rooms under the OYO Rooms brand so that the traveller experience is the same across cities, including free WiFi, breakfast and spotless white bed linen, with a per-night cost between Rs 999 and Rs 5,400. The firm supports hotel owners by training their staff in house-keeping and services, uniformity of supplies and technology integration. OYO Rooms works on a commission model, an average of 20 percent on the total booking value facilitated by it.

Investors have bought into his story. And into his approach. OYO Rooms has raised over $125 million from SoftBank, Greenoaks Capital, Sequoia Capital and Lightspeed India and several angel investors. “He is very receptive to investor ask and in filling his own gaps. We like his ability to communicate and convince; he gives us confidence that he can execute,” says Sanjay Mehta, an angel investor in OYO Rooms and founder of MAIA Intelligence.

The boy who once sold mobile SIM cards has had a prodigious career so far, even penning a book, The Encyclopaedia of Indian Engineering Colleges, at 17. A college dropout, he became the first resident Indian at 19 to win the prestigious Thiel Fellowship, a two-year programme started by PayPal founder Peter Thiel.

This profile is part of the 2016 Forbes India’s 30 Under 30 project, which celebrates the talent and promise of India's 30 youngsters under the age of 30.

(This story appears in the 19 February, 2016 issue of Forbes India. To visit our Archives, click here.)

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  • Ishwinder Bawa

    I had the same idea a little different 3 years ago but because of my age I was not able to capitalise on the idea. I was 15 then. But still I have a lot more to come and make it usual for me to feature with them on such lists.

    on Aug 7, 2016