DSSG: Pioneering security service in India

Adel Singh, the mastermind behind the noble cause of safeguarding communities through his renowned manpower security services is responsible for directing security operations, implementing company policies and procedures, and strategic planning. His hands-on experience and training in business management and development under the noble guidance of his father, has helped him immensely in strategically and precisely implementing business advancements amidst various challenges and has always brought knowledge efficiency to the organisation. His strength lies in the fact that his vision and decisions are very well thought of. During the unprecedented time of Covid19, he took a decision of keeping his organization profitable by creating another revenue stream through the operations of the tolls of India's national highways. With his sheer brilliance and exceptional business analytics & skills he has been successful in occupying approx. 1200 km stretch of Indian roads from a mere 150 km stretch in just 3 months.

Having come a long way into the business, he is now spearheading major strategic shifts for transforming security and services. His role has gone under tremendous transformation from being a functional focus holder to an enabler of innovation for the business and integrating the technical reforms of the organisation so that it supports DSSG’s goal to be a truly global company.

Due to his customer-centric ideologies, Datar Security Service Group has reached heights with its customers in many states as well as regions in India. DSSG boasts of more than 15 years of serving successfully in the industry to a host of names right from the corporate sector to industries, government organisations and commercial establishments. Though there are numerous tools
accessible to us nowadays to teach us methodologies for strategic planning, the ways to implement a strategic plan in the real world is something that these resources alone cannot teach us.

Talking about himself and his approach towards driving a business successfully, which deals with a crucial service like protection and security, he says, “I like to think of myself as a visionary. If I possess a vision, I make it a reality through a well-defined strategy development and implementation. Currently, serving as the Group CEO at Datar Security Service Group, which is a privately‐held, security services, and manpower company, I oversee operations worth billions
in the organisation. I offer expertise across the spectrum of directing security operations, implementing company policies, procedures, and strategic planning.

I am now in the vanguard of major strategic shifts for transforming security and services to make our company truly global and be able to establish ourselves worldwide sterling security services. I bring that purpose to the floor and my belief in DSSG strategies helps us evolve to be better each day.”

Adel Singh was previously the Managing Director of the company, where he led the business development division of DSSG and his impeccable skills drove results through sheer brilliance, fruitful collaboration, partnerships, and relationships. He acknowledges his education for his capabilities as a strong pillar in the company who strategically and precisely implemented business advancements amidst various challenges. That being said, he believes that challenges fuel his desire to take the organisation ahead in the fast changing times.

The company works on the lines of IPR—Inform, Protect, Respond—for Business Management; Security & Risk Planning; and Information Management (Policies & Procedures). From enhancing the brand to anticipating, responding and adapting and finally delivering tailored solutions for complete peace of mind is DSSG’s way of serving its esteemed clientele.

 

Disclaimer: The views, suggestions and opinions expressed here are the sole responsibility of the experts. No Forbes India journalist was involved in the writing and production of this article.