She lives by the belief: "A dream doesn't become reality through magic; it takes determination and hard work"
A multi-faceted person and an entrepreneur who wears many hats, Nikita Arya is a formidable name in the lifestyle circuit these days, courtesy “The Fairytale’ss”, which is the talk of the town. Naturally a people’s person, blessed with an innate entrepreneurial streak, she has always had a good eye for opportunities. At the same time, her love for interacting with people and the ability to connect easily, coupled with her drive for results, has led her to contribute to social causes too.
After acquiring a degree in law from London and securing an international MBA, Nikita spent a decade in London. This changed her perspective on life completely. The exposure to people from different nationalities helped her grow and broadened her vision. She won various student union elections and was appointed as Vice President - Academic Officer, a role in which she excelled. Her experience also includes working with top notch Immigration firms in UK.
In October 2012 came her first full-fledged entrepreneurial venture in the form of Tiki Bar, which was the first Hawaiian-themed restro-bar in Delhi. Not one to take things slow, she started Bora Bora Tiki Bar less than 6 months later, with the help of a solid support-system. This outlet has authenticity and quality as its hallmarks.
Never resting on her laurels, Nikita’s passion to do more, and her inclination towards people and culture, prompted her to start a concept-based event management company- The Fairytale’ss. The company specialises in Fashion, Jewels & Lifestyle Exhibitions, Weddings and Corporate/ Club events. Over last five years, she has organised successful exhibitions at prestigious venues in Delhi, Dubai and Lucknow, showcasing more than 1000 designers, including all the big names from the Indian scene.
One can see her creativity flow through theme-based exhibitions, where she uses various elements to make them fun. The décor, entertainment, contests and other elements of fun help engage customers and also provide them opportunities to get a lot of value.
Lending a deeper perspective to the mission of the company, Nikita explains, “We conceived the company as a proverbial fairy godmother who brings together the best in the business to take care of all our patrons’ needs.” Her company provides content rich insights, trend inspiration, the opportunity to network and an elegant shopping experience.