Vain? wealthy as all heck? It’s increasingly hard out there for a philanthropist with a narcissistic streak to find a notable establishment on which to tattoo his name in granite. Still, solutions are at hand:
BUY ’EM OUT In March, David Geffen pledged $100 million to Lincoln Center to help renovate Avery Fisher Hall. The crucial aspect of the makeover: Kicking Avery Fisher, the electronics pioneer who gave $10.5 million to the home of the New York Philharmonic in 1973, off the nameplate. After a $15 million payoff to Fisher’s heirs, the space will be known as David Geffen Hall. At least for now.
SPECIALISE If all the good major cultural institutions are taken, maybe you can find a needy regional medical centre. A $75 million gift this February to San Francisco General Hospital ensured that it (and a new wing being built) will henceforth be known as the Priscilla and Mark Zuckerberg San Francisco General Hospital & Trauma Center. Be sure to “like” your next colonoscopy!
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(This story appears in the 15 May, 2015 issue of Forbes India. To visit our Archives, click here.)