In 2004, tucked away in the industrial suburb of Bommasandra in Bangalore, the then-fledgling Sansera Engineering held an internal seminar to discuss an ambitious annual sales target of Rs 100 crore. Cut to May 2014, the Sansera management had another meeting; the agenda, this time, was to strategise the route to a monthly sales target of Rs 100 crore in the next three years. The altered benchmarks are an indicator of Sansera’s rise over the last decade. The Bangalore-based company, which manufactures engineering components for some of India’s—and the world’s—auto majors, has stayed ahead of its growth projections despite catering to a volatile auto industry.
Started in 1987, it now has seven manufacturing plants across India with over 5,000 employees. Its Bangalore facility kept Japanese carmaker Toyota away from setting up its India plant. Instead, it chose to outsource the work to Sansera.
The numbers tell a story too: From a topline of Rs 478 crore (Rs 60 crore from exports) in FY13, Sansera clocked revenues of Rs 570 crore (Rs 125 crore from exports) in FY14. This financial year, it aims to touch Rs 720 crore in sales, including exports of Rs 200 crore.
The man behind it
Sansera was incorporated in 1984 by S Sekhar Vasan, 61, with an initial capital of Rs 1 lakh. After two years, however, the founder-chairman was running out of cash. That is when Fathe Raj (FR) Singhvi, Devappa Devraj and Unni Rajagopal—Vasan’s friends from the locality of Basavanagudi in Bangalore—joined the company as partners. They brought along a shared capital of Rs 6.5 lakh. “We were three practising chartered accountants who joined Vasan, bringing in capital and management. All of us were in our early 30s at the time,” says FR Singhvi, 60, joint MD of the company now.
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(This story appears in the 25 July, 2014 issue of Forbes India. To visit our Archives, click here.)
Congratulations to one and all for excellent and remarkable team work.
on Sep 21, 2015Great Job and congratulate SANSERA team for the feat
on Nov 27, 2014Wish you all the best Sir, Great Job
on Oct 25, 2014It feels great to have been Daddy (Shekar\'s) pillion in IITM days. Great Daddy! Keep the Flag Flying High. ARKS
on Aug 4, 2014When I have visited your Sansera factory at Bommanahalli, I would wonder when you would grow big. Now Sansera is just not big, it is large and mighty. Well done! I am sure you will rise to greater heights in the next few years. Keep it up.
on Jul 26, 2014really it\'s great achievement for us . we will keep moving towards our next goal congratulations to all sanseraties
on Jul 19, 2014really it\'s great achievement for us. we will keep moving towards next level of management goal congratulations Sir
on Jul 19, 2014Congratulations Fateh Raj on your success. Wishing your partners and you the very best.
on Jul 19, 2014nice to know about the commendable and constant upward progress being witnessed in last 27years of industrial carrier with bare minimum investment and resources.
on Jul 18, 2014