Yunnan's provincial capital Kunming boasts the biggest flower market in Asia—the second biggest in the world after Aalsmeer in the Netherlands—and it is now getting in on the influencer action
Livestreamer Cai Cai selling flowers in a makeshift studio at the Dounan Flower Market in Kunming in southwestern China's Yunnan province
Image: Jade Gao / AFP
Boxes of roses, lilies and carnations pile up as influencer Caicai speaks into her smartphone from a small studio at Asia's biggest flower market—with thousands of customers eagerly awaiting her view on the best deals.
E-commerce is big business in China and influencers and livestreamers have made their fortunes showcasing products for luxury brands and cosmetics firms.