Livestreamer Cai Cai selling flowers in a makeshift studio at the Dounan Flower Market in Kunming in southwestern China's Yunnan province
Image: Jade Gao / AFP
Boxes of roses, lilies and carnations pile up as influencer Caicai speaks into her smartphone from a small studio at Asia's biggest flower market—with thousands of customers eagerly awaiting her view on the best deals.
E-commerce is big business in China and influencers and livestreamers have made their fortunes showcasing products for luxury brands and cosmetics firms.