'The Lord of the Rings: The Rings of Power' is central to Amazon's bid to stand out in the 'streaming wars' with Netflix, Disney+ and HBO Max—whose own 'Game of Thrones' prequel just launched
'Lord of the Rings' prequel aims to tap into the huge and enduring appeal of books still regularly voted the world's best-loved novels of all time. Image: Photography Copyright Amazon Studios / Ben Rothstein