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Graphic of the day: RuPay’s rapid rise

RuPay credit card share increases to 38 percent of total transactions, validating the power of its UPI linkage

By Samreen Wani
Last Updated: Oct 29, 2025, 15:43 IST1 min
RuPay is rapidly gaining ground in India's credit card market. Bernstein Research data shows its share of total transactions hit 38 percent from 10 percent in FY24, while spends surged to 8 percent from 1.8 percent in the same period. The UPI linkage is clearly fuelling this explosive growth.
RuPay is rapidly gaining ground in India's credit card market. Bernstein Research data shows its share of total transactions hit 38 percent from 10 percent in FY24, while spends surged to 8 percent from 1.8 percent in the same period. The UPI linkage is clearly fuelling this explosive growth.

First Published: Oct 29, 2025, 15:47

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