Mamaearth's true test, post IPO listing

Honasa Consumer, parent company behind beauty and personal care brand Mamaearth, aims to raise Rs 1,701 crore via its maiden public issue, but not all analysts are convinced by its stripped down valuation. What factors are investors considering, and what lies ahead for the company post listing? Forbes India's Nasrin Sultana and Samar Srivastava take us through the finer points