Shibani Gharat - Articles, Opinions & Analysis

Shibani Gharat

Author

Shibani Gharat is an anchor and senior producer at CNBC-TV18.

Storyboard18 Storyboard18 | Breaking down the popularity of yesteryears' sports stars in the 2021 ad market

KFC India's recent campaign features 'Queen of Speed' PT Usha. Earlier this year, we saw Cred ads featuring Rahul Dravid, Venkatesh Prasad, Javagal Srinath, and Kapil Dev. Edtech platform Whitehat Jr also roped in Dev. What’s with marketers hitching their brandwagons to veterans?

Storyboard18 Storyboard18 | 'Beyond Mobility' is in line with our progress for humanity: Hyundai Motor India's Tarun Garg

Storyboard18 Storyboard | We don't engage in surrogate advertising: Bira 91's Ankur Jain

Storyboard18 Storyboard | Mondelez and Ogilvy put a new twist to remake the iconic Cadbury 'Cricket' ad