|Source of earnings||Films, Endorsements|
|Career High Point||The Hindi courtroom drama Pink, produced by Shoojit Sircar, where she received critical acclaim for her character, which fights patriarchy and harassment|
|Number of times on list since 2017||2|
(In Rs crore)
Taapsee Pannu, with four hits this year, sees her popularity spread across the three biggest film industries in the country–Hindi, Telugu and Tamil. With four films that did reasonably well at the box office this year, Pannu has been riding high on both film offers and endorsements, with an estimated earning of Rs 6.18 crore. The 32-year-old has cemented her positioning as an actor who picks up unconventional scripts based on content and not screen-time and is known to speak her mind on social media about gender parity. This has endeared her to an entire segment of brands targeted at young women, including nutrition, fitness and technology, taking her total endorsement portfolio to 12 brands. Her upcoming ventures in 2020 include a biopic on Mithali Raj, former captain of the Indian women's cricket team; a social drama called Thappad; and an espionage thriller in Tamil with Jayam Ravi. She also co-owns a wedding startup and a badminton franchise at the Premier Badminton League.