Even in the face of fierce competition from Patanjali, Emami Group, the Kolkata-based conglomerate, has continued to retain its stronghold in the FMCG space with their flagship brand Emami and ayurvedic healthcare brands Zandu and Kesh King. This has been possible due to a robust product line, focus on high quality, and strong processes. The group enjoys leadership positions in their diverse business verticals, ranging from newsprint and ballpoint pen tips to cement and bio-diesel. Earlier this year, the group made its foray into the pharmaceutical sector with a new brand, Rosscare, launched under the Frank Ross pharmacy chain, which it acquired in the mid-1990s